BRISBANE, AUSTRALIA – OCTOBER 22: ALDI store signage at the Forest Lake shopping complex on October 22, 2014 in Brisbane, Australia. (Photo by Bradley Kanaris/Fairfax Media) *** Local Caption *** ALDIAldi Home Deliveries is here. But not as you might expect.
A Sydney mushroom supplier has registered the name “Aldi Home Deliveries” with the corporate regulator, ASIC.
David Collins admits it was cheeky to register the name without the German discount supermarket’s permission.
But the CEO and owner of Country Fresh Mushrooms, and self-described “master of exotic mushrooms”, said he wanted to strike a deal with Aldi to do its home deliveries.
“If I spoke to Aldi and they were agreeable, I’d find a way to do it,” Mr Collins told Fairfax Media.
“A lot of people out there are time poor or not well enough to struggle to the supermarket on a weekly basis.
“And in theory, why would they not want to get more sales?” he asked of Aldi.
Mr Collins said it cost “very little to register a name under an existing ABN [Australian Business Number]”.
Country Fresh Mushrooms supplies supermarket giant Woolworths as well as cafes and restaurants. It says its ideal customers are “coffee shops and restaurants within 12 kilometres of Parramatta”.
Aldi does not do home deliveries in Australia, and is not believed to be interested in setting it up.
A spokeswoman for the chain declined to comment on whether it would agree to strike a deal with Mr Collins, or would pay him for the company name.
Grocery home delivery has come under the spotlight in Australia with the confirmation that US retail giant Amazon will expand in Australia, including offering Amazon Fresh, its online grocery delivery service.
Australia’s biggest supermarkets, Woolworths and Coles, do home deliveries but there are question marks about whether it is profitable.
Australia’s high labour costs and low population density outside certain suburbs in the big cities are real challenges for profitability.
US retail giant Costco encourages people to set up businesses to deliver its products to customers.